Digg is one of the famous news aggregations with a standard front page. Basically, they are aiming to select stories specifically for the internet audience such as science, political issues, and internet issues. However, the current lunching of Digg in its current form was on July 31, 2012. Basically, this is with the support for sharing content to other social platforms such as Twitter and Facebook.


Formerly, Digg was a popular social news website. More so, the platform allows its users to vote on web content up and down. This is what they called digging and burying, respectively. Particularly, in 2012, it was estimated that Digg’s monthly U.S. visits at 3.8 million. The popularity of Digg ignited the creation of other similar platform with story submission and voting systems such as Reddit.

Basically, in July 2018, the former company joins in the participation of advance acquisition talks with Google Company for a $200 million price tag. Also, the deal ultimately fell through.

Particularly, after a controversial start in 2010 redesign and the departure of co-founders Jay Adelson and Kelvin Rose, also in July, 2012 Digg was sold in three parts: The websites and technology sold the Digg brand to Beta works with an estimation of $500,000.  Also, 15 staff was transferred to The Washington Post’s “Social Code” for a reported $12 million; and a suite of parents was sold to LinkedIn for $4 million.

Furthermore, Digg announced that it will begin a partnership in 2016 with Gannett. Basically, the “7” investment would give Gannett access to real-time trend analysis of Digg’s on a 7.5 million pieces of content.


Therefore, the starting point of Digg was a experiment in November 2004 by collaborators Kevin Rose. Also, this was with Owen Byrne, Ron Gorodetzky, and Jay Adelson precisely on the trend. Particularly, the original design by Dan Ries was free of advertisements. More so, the company added Google AdSense early in the project but in 2007 they switch to MSN and AD Center

The site’s main functions was let users discover, share recommend web comment. Particularly, members of the company website community could submit a webpage for general consideration. However, other members can access voting page up (“digging”) or down (“bury”).

Though, voting still take place on digg.com, many websites owners now adds “Digg” buttons to their pages. Also, they implement Digg to a constant update list of popular and trending content from around the Internet, aggregated by a social network.

However, additions and improvement were made throughout the website’s first years. Basically, in July 2005 they release Digg v2 with a new web face pattern design by Silverorange Company.

Specifically, the new feature includes a friends list, and the ability to “digg” a story without directing the user to a success page. Subsequent years, as part of Digg’s v3, the website specific made some addition to categories for technology.

Furthermore, in science, world and business, videos, entertainment and gaming are tending. Also, as well as a “View all” section that merged all categories.


Furthermore, CEO Jay Adelson announces in 2010 that the site would undergo an extensive overhaul. In an interview with Weird magazine, Adelson stated that “the entire website has been rewritten”.

The company re- organize their operation from MySQL to Cassandra, this is a distributed database system; in a blog, VP Engineering John Quinn described the move as “bold”.

Sale and Relaunch

Therefore, they sold Digg into three parts: Website, the Digg brand and technology were sold to Beta works for $500,000; 15 staff was transferred to the Washington Post’s Social Code project for $12 million; and a suite of parents were sold to LinkedIn for around $4 million.

However, there are speculations that Digg had been trying to sell itself to a larger company since early 2006. Particularly, in July 2008, Google entered talks to buy Digg for around $200 million was one notable event at that time.

Although, during negotiations by Google discontinue the deal due to diligence phase. Therefore, informing Digg on July 25 that it was no longer has interest in the purchase.

Subsequently the platform went into further venture capital funding, receiving $28.7 million from investors such as Highland Capital Partners. Therefore this is to move their headquarters and add staff.

Digg Reader

However, in response to the announced shutdown of Google Reader, Digg made it known on March 14, 2013 that it was working on its own RSS reader. More so, Digg Reader launched on June 28, 2013 as web and iOS application. Precisely, in August 29, 2013 they add an android app which is very active.

How Digg Works

Therefore, this platform operates under a very simple methodology. However, users submit (or “Digg”) web pages or blog posts they like by entering the URL for the specific page as well a short description and selecting a category that page fits in.

However, each submission is very much open for all Digg users to view through the “Upcoming Articles” page. Therefore, other users in the on the platform can “bury” their submissions.

Then, submissions that get a lot of news will appear on the main page of the Digg website within the list of “Popular Articles” where other users on the platform can locate them and hit on their links to visit the original web articles.

Therefore, Digg Users can add “friends” to their networks. Furthermore, this is where the platform gets social. Also, users can comment on submissions and share submissions with each other.

Digg Complaints

Furthermore, when it comes to how effective the platform is at driving traffic to a user’s blog, it’s important to understand the power of the top users. The top Digg users have a huge influence on what shows up on the main page and what stories get buried quickly.

Therefore, one of the major complaints about this platform is the overwhelming power the top Digg users hold. However, in addition, users complain that a handful of sites generally get top billing in terms of making it to the top main page, probably as a result of the actions of the top users.

How do I register with Digg?

  1. Step 1. Incorporation of the business.
  2. Step 2. Registering business with the startup India scheme.
  3. Step 3. Documents necessary to upload online (upload only PDF format).
  4. Step 4. Also, choose if you would like to have sex benefits.
  5. Step 5. Self-certify your document.
  6. Step 6. Getting recognition number.
  7. Step 7. Other areas to look over.

Benefits of Digg

  • Therefore, this is the most popular social news platform site on the internet.
  • Digg can drive a lot of traffic to users’ blog if their blog post gets to the main page.
  • Therefore, Digg can help users find interesting blog posts and blogs.
  • Also, it can help users network with like-minded bloggers by sharing submissions and commenting on each other’s submissions.

Negative Aspects of the Platform

  • It’s hard to get users blog posts on the main page of Digg.
  • Also, top user’s controls a large portion of what gets on the main page of the platform.
  • Traffic that comes from Digg ids generally short-lived.
  • Basically, spam content does locate their way on Digg frequently.
  • People pay the top users and other companies to generate digs for content and move it to the main page. Leaving fewer chances for the user’s posts to get to the main page.
  • Furthermore, it does not like it when users submit their own pages or blogs posts and will penalize users who do so too frequently.

The platform is a very active and promising one that you will always benefit from while using it.