Choosing the Best Social Media Channels for Your Business

Choosing the Best Social Media Channels for Your Business is one of the unique steps to take to grow your business online. Steering through the social media garden is often a puzzling and messy expedition. With so many social networks, you are likely to be dazed with the amount of options or responsibilities associated with each.


Choosing the Best Social Media Channels for Your Business

Best Social Media Channels

Before you take on more than you bargained for or, worse, burn out entirely, it is time to focus on the channels that will help you link with your audience, increase interaction, and drive sales to grow your business.

You do not have to be on every platform. By choosing what works for your client, given your resources and team, you can develop relationships with authenticity, build trust, and convert when it’s time to sell your products and services.

Choosing the Best Social Media Channels for Your Business

When trying to place your products or services on social media platforms, you will need to consistently monitor your content and performance and manage customer engagements. This requires a strong internet connection. Cox internet plans and packages are an ideal option.

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Whether you are just starting or looking to expand your existing footprint it is important to remember that once you have chosen the channels you want to follow, select one and let it run successfully before opening another. Trying to run multiple channels at the same time will significantly lower your chances of success.

List of Best Social Media Channels for Your Business

  • Pinterest
  • Google+
  • Facebook
  • Instagram
  • Twitter
  • WhatsApp
  • YouTube
  • LinkedIn
  • Tumblr
  • TikTok
  • Snapchat

Do I Need a Social Media Platform?

The brief answer is yes, but the long answer is more difficult. It depends on several factors in choosing the best social media channels for your business.

When deciding whether or not your business should transition to a social media platform, several factors come into play.

If your objectives, target market, and KPIs are the same without social media, then you might survive just fine without it. However, if you are looking to raise awareness or reach prospective and existing customers, you should consider at least one social media channel.

If you want to build your customer base, improve brand awareness, generate leads, and keep an eye on your competitors, then this is integral.

Factors to Consider for Best Social Media Channels for Your Business

However, before you dive into this, there are some factors that you will have to consider and analyze.

  1. Goals

Diverse platforms offer various benefits. Often, social media objectives support your overall business goals. Therefore, when setting social media plans and objectives, some platforms will stand out as the best for achieving those goals. After identifying your main goals, and establishing your keywords, you can write them down to use as a reference when selecting channels.

  1. Resources available

Let us face it; social media takes effort and time.  In generating content and publishing planning, you need to identify approaches and keep an eye on new features. Resources are also not restricted to time or people.

The software you use for publishing and analysis comes into play when you calculate the value of your social media ROI. There is a wide variety of digital marketing instruments to choose from. The question to think about is whether they will be included in your resources.

  1. Content-type

Some businesses already have a media library installed. It is incredible. You can convert this visual content to social media content. You may have also written blog posts before. This is even more content that you can share on social media.

Take inventory of the content you have and determine if you want to be able to generate more content. However, think about how and who will create this new content. There are five main kinds of content on social media: photos, text, videos, stories, and live videos.

The content you generate and manage directly influences your decision about your social media platform. It is best to be practical as it takes time to maintain and create content. When you get started on a new channel, you want to ensure that you have the appropriate type and quantity of content to post consistently.

  1. Location of audience

Even if you do not have a social media presence, there is a high probability that your customers are already online. Check your site data to see where your recommendations come from. Where and what do they click on? Having a customer base already present for social media channels will make it easier for you to promote your brand.

One activity you can do is describe your target market. Once you identify them, you can compare them to updated metrics on many different social media platforms. Some demographics are featured more on some channels than others. If you have this information, you can choose a social media channel.

  1. Competition

Take out time and check your competitors’ social media pages. Where do they write and what do they write about? What works for them? What do the comments say about their brand? Answering these questions will help you better understand how your competitors are doing. Social media is good for competitive analysis.

The two main ways marketers use social media data are to tell the powers of customer loyalty and to identify the weaknesses and strengths of competitors’ services or products. If your competitors are in a particular channel and doing well, that is a good sign that you should be doing the same.


You need to be committed to social media.  You have to nurture it and tend to it with care and reap what you will want to sow. if you only have one person who can spend five hours a week on social media, consider limiting your platforms. If you have a full-time person, you can have multiple channels.

Just remember that social media takes all the time you have and still makes you feel like you are not putting enough work into it, so before starting a new channel, ask yourself if you have the resources you need to succeed.



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